Where athlete influence becomes income.

icodelabs architected Sbonssy as a three-sided platform with distinct interfaces, permissions, and workflows for each user type. Brands connect their Shopify store, set commission rates per product or category, manage ambassador relationships, and track campaign performance. Ambassadors (athletes and creators) build personal storefronts from brand product catalogues, generate affiliate links, share with their audience, and track earnings in real time. Fans discover athletes, browse their curated storefronts, and purchase products through ambassador links. Each role has its own dashboard, data visibility, and workflow — all built on a shared Next.js and PostgreSQL foundation.

Brands connect their Shopify stores to Sbonssy via the Shopify API. Product catalogues, pricing, inventory status, and product metadata are synced automatically — allowing ambassadors to build storefronts from live brand inventory without any manual product management. Order data flows back from Shopify into Sbonssy's commission engine when a conversion is recorded, triggering the attribution and calculation pipeline.

A personalised storefront system was built allowing each ambassador to curate a selection of products from connected brands into their own branded shop page. Ambassadors generate unique affiliate links per product, embed their storefront on their own channels, and drive traffic that is tracked back to their account for commission attribution. The storefront system supports multiple brands simultaneously — an ambassador can represent several sports and lifestyle brands within a single unified shop.

A lightweight JavaScript tracking script was built that brands embed on their own websites and checkout pages. The script captures click events, session attribution, and order completion signals — passing conversion data back to Sbonssy's API endpoints in real time. This allows Sbonssy to track the full funnel from ambassador link click through to order placement on the brand's own Shopify-powered website, without requiring the brand to rebuild or migrate their e-commerce setup.

A suite of API endpoints was built for brand-side integration — covering tracking event ingestion, order confirmation webhooks, product catalogue sync, and commission event recording. A setup validation layer was built alongside this, giving brands a clear integration checklist and real-time validation feedback to confirm their tracking script is correctly installed and conversion events are being captured accurately before going live.

The core of the platform. A multi-model commission engine was built supporting two attribution types: Pay Per Click (ambassador earns a fixed commission for each qualified click through their affiliate link) and Pay Per Order (ambassador earns a percentage or fixed amount commission when a click converts to a completed order on the brand's Shopify store). The engine processes every click and conversion event in real time, maps each event to the correct ambassador and brand, applies the configured commission rate, and accumulates earnings in the ambassador's account ledger within PostgreSQL.

At the end of each commission period, the platform aggregates all confirmed conversion earnings per ambassador — netting off any refunded or cancelled orders — and calculates the final monthly payout amount. Stripe is used to process ambassador payouts, with the platform managing payout scheduling, payment records, and confirmation notifications. Brands are billed for their commission liabilities through the same Stripe infrastructure.

Dedicated dashboards were built for both sides of the marketplace. Brand dashboards show active ambassadors, campaign performance, click and conversion volumes, commission liabilities, and Shopify order attribution. Ambassador dashboards show click counts, conversion rates, earnings by brand, payout history, and real-time storefront performance — giving athletes full visibility of their income without requiring a finance background to interpret.