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Case Study - DenSyte

Where the world's rarest wildlife footage finds its next story.

A reverse marketplace and bidding platform connecting premium wildlife cinematographers with productions worldwide.

DenSyte is a niche B2B/B2C marketplace for authentic wildlife, nature, and conservation stock footage. Unlike traditional stock platforms, DenSyte flips the model-buyers post what they need, and vetted cinematographers from across the world respond with proposals.

iCodeLabs built the platform on Sharetribe Extended with fully custom bidding and review workflows, Mux-powered playback and secure delivery infrastructure, and a bespoke admin panel that extends Sharetribe's operations console.

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The Challenge

Stock footage marketplaces typically work in one direction-browse, license, and download. DenSyte needed to reimagine this as a reverse marketplace where buyers lead with a brief and cinematographers pitch back.

On top of that, listing footage from remote habitats required reliable upload and secure delivery infrastructure. iCodeLabs needed to make sure this workflow remained smooth at scale while preserving trust, review quality, and operations visibility.

Tech Stack

LAYER
TECHNOLOGY

Marketplace Platform

Sharetribe Extended

Frontend

React.js

Backend / APIs

Node.js

Video Delivery

Mux

Large File Storage

Dropbox & AWS S3

Search

Sharetribe Native

Payments

Stripe + Manual Payment Gateway

Admin

Custom Extended Console

Modern fonts and dynamic colours of DenSyte

Jungle Green

#1E3A2E

RGB: 30, 58, 46

Mineral Green

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RGB: 75, 113, 65

Orange Gold

#DAA520

RGB: 218, 165, 32

Black Pearl

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RGB: 17, 24, 39

Gun Powder

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RGB: 65, 70, 82

Playfair Display
Medium


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What We Built

1

Reverse Marketplace & Bidding Flow

iCodeLabs built a fully custom transaction process on Sharetribe that inverts the sourcing journey. Buyers post a footage request-including species, behavior, location, technical specs, and timeline-and vetted cinematographers submit proposals with delivery plans and pricing. The buyer reviews bids, validates cinematographer profiles, and confirms through a structured escrow-style flow.

2

Mux Integration - Video Preview & Delivery

Mux was integrated as the video infrastructure layer for previews and playback. Cinematographers upload footage and it is processed dynamically so buyers can review streamed clips before confirming final licenses. Ready-to-license footage can be delivered with secure signed URLs, reducing upload friction and preserving content control.

3

Dropbox & AWS S3 - Large File Handling

Wildlife footage files are often several gigabytes. To ensure uninterrupted transfer and operations, iCodeLabs integrated both Dropbox and AWS S3 as delivery channels, allowing cinematographers to share large raw footage files reliably post-sale. The platform manages delivery confirmation automatically, triggering payment release upon buyer acknowledgment.

4

Custom Cinematographer Verification

A bespoke verification workflow was built for the niche ecosystem of wildlife cinematography and high-value footage. Cinematographers submit profiles and field credentials that admins can review before activation, so buyers receive consistent quality and trust signals on DenSyte.

5

Custom Admin Panel - Extending Sharetribe Console

Sharetribe's operator console was significantly extended with a custom admin panel called The DenSyte Team Console. This gives the DenSyte team a centralized operations layer beyond native tools-including cinematographer verification workflows, bid oversight, manual payment management, customer support insights, and dispute handling tools.

6

Manual Payment Support for Non-Stripe Countries

Given deployment across remote production teams, many countries involved did not support Stripe directly. The platform includes fallback payment mechanisms for manual transfer routes, while keeping order states, escrow logic, and release flows aligned with the DenSyte ecosystem.

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Technical Highlights

  • Fully custom reverse marketplace with a bidding transaction process on Sharetribe
  • Mux integration for adaptive video streaming, previews, and secure delivery
  • Admin-managed cinematographer verification built outside Sharetribe's default user flow
  • Extended operator console with custom admin tooling beyond Sharetribe native features
  • Hybrid payment system supporting Stripe and manual bank transfers for global reach
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Ready to Build Your B2B Marketplace?

DenSyte flipped the stock-footage model into a reverse marketplace where buyers post briefs and vetted cinematographers bid — with Mux-powered video previews, watermarked delivery, and Sharetribe-driven transactions. We design custom transaction flows for niche B2B marketplaces from $3,000. Fixed price. 90-day bug-free guarantee.

  • 50+Marketplaces Delivered
  • 90 DaysBug-Free Guarantee
  • $3,000Starting Price
Book a Free Scoping Call

Real stories, Real Result

founder

DenSyte Team 

Founding Team

"Working with iCodeLabs helped us transform a complex idea into a reliable global platform for wildlife footage sourcing, verification, and delivery."