Create, share, support — art.

A fully custom subscription model was built on Stripe governing three distinct user tiers, each with its own listing limits, commission rate, and feature access. The Artist Starter Plan is free with 15 artwork listings and a 30% platform commission. The Professional Artist Plan ($15/month) unlocks unlimited listings, Featured Artist placement on the homepage and city sub-sites, social promotion, and art calendar submissions at a 15% commission. The Featured Gallery Plan ($35/month) adds Featured Gallery placement, social promotion, and calendar access at a 20% commission. The tiered structure creates a direct financial incentive to upgrade — moving from Starter to Professional halves platform commission from 30% to 15%.

A custom coupon code system was built into both the Professional Artist Plan and Featured Gallery Plan signup flows, letting the Artrag operator invite a defined number of founding artists and galleries to join at no monthly charge as 'Legacy Artists' and 'Legacy Galleries.' Codes are entered at subscription checkout, overriding the monthly fee for the configured number of redemptions — enabling Artrag to seed the platform with quality supply before charging, without giving away unlimited free access.

All artist and gallery applications go through a mandatory admin review before the account is activated. Applicants submit profile information, portfolio samples, and confirmation that works are original, and the Artrag team approves or declines before any listings can be published. Approved artists then upload listings freely without individual listing approval, while galleries must maintain active subscriptions to retain featured status. A 'Profile Under Review' state clearly communicates pending approval to applicants awaiting review.

The platform was architected to support multiple city-specific sub-sites — ArtragATX (Austin), ArtragNOLA (New Orleans), ArtragSF (San Francisco), ArtragLA (Los Angeles), and ArtragMiami (Miami) — each filtering artists, galleries, listings, and calendar events by city within a single Sharetribe instance. A city selector dropdown on the main homepage routes users to the relevant sub-site, where the Artists tab shows only that city's artists and the Galleries tab surfaces both Featured Galleries (paying subscribers) and a curated City Gallery List maintained by the Artrag team regardless of subscription status.

An Artmajeur-style artist browsing page lists all approved artists with their name, bio, website, and portfolio of uploaded works. Artists can be filtered on a left-hand panel by medium — painting, sculpture, drawing, photography, digital art, jewellery, and more. Each artist profile page shows the full uploaded catalogue, bio, and website link, with an 'Add to Favourites' function for art lovers to follow the artists they discover.

Featured Gallery profile pages were built with large hero imagery, gallery information (address, phone, website), and a full catalogue of all artwork the gallery represents — modelled on the Artmajeur gallery profile format. The Galleries tab on the homepage and city sub-sites surfaces these paid profiles in a prominent browsable grid, while the City Gallery List provides a standard directory entry (name, address, phone, website) for non-paying galleries.

A community art calendar was built for Professional Artist and Featured Gallery subscribers, letting them submit events, exhibitions, showcases, and openings to a shared calendar visible to all art lovers on the platform. The calendar functions both as a community engagement tool and as a subscriber benefit, giving paying artists and galleries a promotional channel beyond their listings.

The homepage navigation was rebuilt around three primary tabs — Artwork, Artists, and Galleries — replacing Sharetribe's default category-led navigation. On city sub-sites, the Galleries tab includes a dual dropdown for Featured Galleries (paying subscribers) and the operator-curated City Gallery List. Each tab and dropdown filters content by city context when browsing a sub-site, defaulting to the full national catalogue on the main artrag.com domain.