The best deals, right where you are.

Six distinct offer types were built as configurable listing variants within the marketplace, each with its own pricing logic and display format: Percentage Discount (e.g. 60% off a service), Amount Discount (fixed amount off the listed price), Quantity Discount (price reduction based on volume purchased), Buy One Get One Free (BOGO transaction logic), Buy One Get One Half Price (custom pricing split at checkout), and Service Bundles (packaged multi-service offerings at a combined rate). Each deal type renders with appropriate UI treatment on the consumer-facing discovery layer, and merchants configure their offer type through a structured listing creation flow.

A location-aware search and discovery engine was built — consumers enter a service name and location (or use current location) and the platform returns nearby deals, services, and products filtered by category, budget, and proximity. The discovery layer is split into dedicated sections for Deals, Services, and Products — each with its own category taxonomy and browsing filters.

The platform was integrated with Salesforce as the operator's CRM backbone — syncing merchant accounts, leads, subscription status, and platform activity data into Salesforce for the NowOffers sales and account management team. This gives the operator a full commercial view of their merchant base, enabling proactive account management, upsell tracking, and churn prevention at scale.

Zoho was integrated for accounting and financial management — syncing merchant subscription billing, transaction records, and payout data into Zoho's accounting layer. This eliminates manual reconciliation between the marketplace and the operator's financial systems, maintaining clean books across a high-volume transaction environment.

Mixpanel was integrated across web and mobile for granular behavioural analytics — tracking consumer journeys from deal discovery through booking and conversion, and merchant behaviour across listing creation, offer performance, and subscription engagement. Event-level data feeds both the operator's internal decision-making and the custom tracking dashboard.

A bespoke analytics dashboard was built for the NowOffers operator team — surfacing platform-wide metrics beyond what Mixpanel's standard dashboards provide. This includes merchant performance tracking, deal conversion rates by category and city, consumer engagement metrics, subscription revenue analytics, and ad campaign performance — all in a single operator-facing interface.

A platform-native advertising system was built allowing merchants to promote their listings to featured placement across the consumer-facing discovery layer. The ad management system gives the NowOffers operator full control over inventory, pricing, placement rules, and campaign management — creating a significant additional revenue stream beyond subscription fees and transaction commissions.

A subscription system was built gating merchant access to platform tiers — with different plan levels unlocking listing quotas, ad credits, analytics access, and featured placement eligibility. Subscription billing is managed through the platform with Zoho integration for accounting and Salesforce for commercial tracking.

STC Pay — the Saudi Telecom Company's digital wallet and payment gateway, and one of the most widely used payment methods in the Kingdom of Saudi Arabia — was integrated as the primary consumer payment method. This was essential for local market adoption, given STC Pay's dominant position in Saudi digital commerce over international card-based alternatives.

The entire platform was built Arabic-first with full RTL layout rendering across web, iOS, and Android. English language support was implemented as a secondary option — with all consumer flows, merchant dashboards, listing structures, and notification content localised across both languages on all three platforms.