The marketplace where vinyl finds its next listener.
A peer-to-peer vinyl record marketplace built for collectors, sellers, and music lovers across the Netherlands — with bidding, local shipping, and local payment built in.
GrooveBay is a Dutch peer-to-peer marketplace for buying and selling vinyl records — from rare collector finds to classic albums and modern releases. Built on Sharetribe Extended, icodelabs delivered a market-ready platform with native genre filtering, a bidding transaction process, MyParcel shipping integration, iDEAL payment support, featured paid promotions, and full multi-lingual capability — tailored specifically for the Dutch and Belgian vinyl market.

The Challenge
The European vinyl collector market is highly specific in its needs — local shipping carriers, local payment methods, and a buying experience that supports both fixed-price purchases and negotiated deals. GrooveBay needed a platform that felt native to the Dutch market while running on a scalable marketplace foundation.
That meant integrating MyParcel for local parcel logistics, iDEAL for the Netherlands' dominant online payment method, and a bidding flow that lets buyers and sellers negotiate price before committing to a transaction.





Tech Stack
Technologies and infrastructure used to build and scale the platform.
Marketplace Platform
Sharetribe Extended
Frontend
React.js
Backend / APIs
Node.js
Shipping
MyParcel API
Payments
Stripe + iDEAL
Search & Filters
Sharetribe Native
Localisation
Multi-language (Dutch + English)
Modern fonts and dynamic colours of Groovbay
Bold, music-forward, and tactile — warm tones, vinyl-inspired graphic elements, and a layout that puts record artwork front and centre. The aesthetic feels authentic to the collector community while remaining accessible to casual buyers discovering vinyl for the first time.
Faded Red
#CB4C4E
RGB: 203, 76, 78Deep Aqua
#008080
RGB: 0, 128, 128Baltic Sea
#1A1A1A
RGB: 26, 26, 26Dark Orange
#FF9000
RGB: 255, 144, 0Floral White
#FFF9F2
RGB: 255, 249, 242Host Grotesk
Bold
Figtree
Regular
What We Built
Bidding Transaction Process
icodelabs built a custom bidding flow on Sharetribe Extended, allowing buyers to place offers on vinyl listings rather than purchasing at a fixed price. Sellers can accept, decline, or counter a bid — creating a negotiation layer that mirrors how vinyl collectors actually transact in the real world. This sits alongside a standard buy-now flow, giving sellers flexibility in how they list.
MyParcel Integration — Local Shipping for the Dutch Market
MyParcel is the leading parcel logistics platform in the Netherlands, supporting carriers like PostNL and DHL. icodelabs integrated MyParcel into the GrooveBay checkout flow, enabling sellers to generate shipping labels directly from the platform, track shipments, and provide buyers with real-time delivery updates — all without leaving the marketplace.
Stripe + iDEAL Payment Integration
While Stripe handles the core payment infrastructure, iDEAL — the Netherlands' most widely used online payment method — was integrated as a primary checkout option. This was critical for local adoption, as a significant proportion of Dutch online shoppers prefer iDEAL over card payments. The integration ensures GrooveBay feels like a native Dutch platform from checkout onwards.
Featured Paid Promotions
A paid promotion system was built allowing sellers to boost their listings to featured placement across the marketplace homepage and search results. Sellers pay for featured status through the platform, creating an additional revenue stream for the GrooveBay operator while giving serious sellers a tool to increase visibility for their rarest or most valuable records.
Genre-Based Filtering — Sharetribe Native
Sharetribe's native custom fields and filter configuration were used to build genre-based browsing across Rock, Pop, Jazz, and other categories. This keeps the search infrastructure lean and maintainable while delivering the filtering experience vinyl collectors expect when browsing a catalogue.
Multi-Lingual Platform — Dutch & English
The platform was built with full multi-lingual support, with Dutch as the primary language for the core market and English available for international collectors and sellers. Content, UI labels, and listing flows are fully localised across both languages.




Technical Highlights
- Custom bidding and negotiation transaction process on Sharetribe alongside fixed-price buy-now
- MyParcel API integration for local Dutch carrier shipping, label generation, and tracking
- Stripe + iDEAL integration delivering the Netherlands' preferred payment method at checkout
- Paid featured listing promotion system with operator-controlled placement
- Sharetribe native genre filters configured for vinyl-specific browsing
- Full Dutch/English multi-lingual support across all platform surfaces




Ready to Build Your Marketplace?
Groovebay launched in 5 weeks — custom design, Stripe split payouts, and a community built around a shared passion. We build product and collectibles marketplaces from $3,000. Fixed price, no surprises.
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