Where fashion curation becomes commerce.

icodelabs built a multi-brand Shopify integration layer that connects independent brand storefronts to the PPS platform. Brand inventories, product data, pricing, and availability are synced in real time — enabling PPS to operate as a multi-brand direct-to-consumer channel without owning or warehousing stock. The integration streamlines the brand-to-consumer journey, supporting fairer compensation models and reducing the environmental footprint of excess distribution handling.

The platform's defining technical feature. Tastemakers — independent curators with their own audiences and perspectives — are given direct access to brand inventories and a set of tools to build, organise, and publish their own curated selections. Each tastemaker has their own space within the app, a personal audience, and commerce-enabled curation — bridging inspiration and transaction in a way that feels personal and scalable simultaneously. The system manages inventory access, attribution, and commission flows across all tastemaker-driven sales.

Algolia was integrated for fast, faceted product and brand discovery across the full PPS catalogue. Search is indexed across brand, category, aesthetic, designer, and tastemaker selections — enabling the kind of culturally-aware, style-driven discovery that differentiates PPS from keyword-based fashion search.

Mux was integrated for high-quality video streaming across editorial content, brand storytelling, and product drop announcements. Adaptive streaming ensures smooth playback across connection speeds — critical for a fashion platform where visual presentation quality directly affects conversion and brand perception.

Google's Generative AI was integrated to power intelligent content and curation features within the platform — supporting AI-assisted editorial generation, product tagging, and recommendation logic that helps surface culturally relevant pieces to the right consumers and tastemakers.

Cloudinary handles all product image and media management across the multi-brand catalogue — providing transformation, optimisation, and delivery of high-resolution fashion imagery at scale. Automatic format optimisation and responsive delivery ensure the visual quality that designer fashion demands without compromising app performance.

A social layer was built into the app allowing users to enter brand and tastemaker rooms, join conversations about fashion, exchange insights, discover new perspectives, and receive tailored recommendations. This community infrastructure transforms PPS from a shopping app into a living cultural platform — where brands can join conversations organically rather than pushing one-directional content.

A drops infrastructure was built supporting limited-access product releases with early access rewards for community members. Cron jobs and Node Schedule manage timed drops, inventory gating, and notification triggers — delivering the exclusivity mechanics that drive engagement in the fashion community.

Stripe handles all payment processing across the three-sided commerce model — managing brand payouts, tastemaker commissions, and consumer transactions within a single payment infrastructure. The commission architecture tracks tastemaker-attributed sales and automates earnings allocation across the multi-brand, multi-curator environment.

Mixpanel was integrated for granular behavioural analytics — tracking user journeys across discovery, curation, social engagement, and conversion. Event-level data gives the PPS team the insight needed to optimise the commerce-social hybrid experience and understand which tastemakers, brands, and content types drive the highest engagement and revenue.

Sentry was integrated across the React Native app and Node.js backend for real-time error tracking, performance monitoring, and crash reporting — ensuring platform stability across the multi-brand, multi-user commerce environment.